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How to write a professional attorney bio people will actually want to read
Nobody said writing an attorney bio was glamorous. But it is necessary. Unfortunately, it is a task that is often given too little attention, resulting in a boring bio page that is just a thinly-veiled...
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5 strategies for writing better blog titles
While the quality of the content and writing itself is essential in the creation of a great blog, your efforts may go unnoticed if it lacks an effective title. Because the internet is wrought with the...
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Law firm advertising in a mobile-first world
Google announced several changes to AdWords last week, targeted for mobile campaigns. The updates further demonstrate Google’s position that we live in a mobile-first world, and website owners must...
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Google updates its mobile algorithm: how your firm can stay on top
In February of 2015, Google made waves in the SEO community by announcing a major algorithm update before rolling it out. The change, which went into effect two months later in April, expanded Google’s...
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HTTPS is taking over Google search results: Are law firms keeping up?
It’s been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that...
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Four common misunderstandings about attorney website design (and how to fix...
It happens to the best attorneys, designers and marketers. You embark upon creating a website together. You brainstorm, you prototype, you test, and you build what you believe to be a great new...
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5 ways to beat boring website copy
Law firm marketing content does not have to be dull. Certainly, producing dry, stock legal marketing copy is easy — just look at almost any website or brochure, take a couple of notes and copy like a...
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Worth 1000: Is your photography supporting your firm’s voice?
If your law firm’s name was not mentioned somewhere in your articles, on your website or on your advertisements, could people identify the material as coming from you? If a potential client came across...
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Google’s Labor Day Weekend Update is a Big Win for Keyword Stuffers
While the number of algorithm changes so far in 2016 has been lower than average, several no-name updates have stormed through Google’s search results, disrupting top-page standard bearers. In May,...
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How lawyers can take advantage of new trends in video advertising
The demand for online video content from publishers and consumers has been growing steadily for years. In the United states, 78 percent of internet users say they watch online video. In July of 2006, a...
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Google Penguin 4.0 is live and running in real-time
Google revealed today that it has rolled out Penguin 4.0, the first confirmed Penguin update in nearly two years. Google’s announcement of the long-awaited release confirms what many in the SEO...
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How to make email work for your law firm
With all the hype surrounding social media and content marketing, email seems like a dinosaur. However, the use of email as a marketing tool is actually on the rise. What is causing this trend? Email...
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How law firms can take advantage of evergreen content
The pressure to constantly produce fresh content is turning many businesses into would-be publishers. Apparel retailers offer tips on clothing fit and accessories. Outdoor outfitters provide resources...
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5 tips for writing effective practice area page content
Your practice area pages have a lot of heavy lifting to do. A practice area page may be the first and only page a visitor sees on your website. It should be informative, interesting and speak to the...
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Overcome these top marketing obstacles facing lawyers in 2017
Marketing is a constantly changing practice. What may work one year or even one month may not work the next. What may help one law firm may harm another. For firms of any size, finding the right...
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Insights from BrightLocal’s 2016 Local Consumer Review Survey
For six years, BrightLocal has been surveying consumers to better understand how they evaluate local businesses and make purchasing decisions. This year’s survey assesses how consumers interpret and...
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Six ways to set your firm apart in 2017
The beginning of the year provides time for both reflection and renewal. The season invites us to look inward and consider our goals for our personal and professional lives. Here is a new year’s...
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Developing trustworthiness in a post-truth era
Most people know that false information runs free on the internet. However, revelations about the sheer volume of misinformation, and the cultural influence of fake news specifically, have shocked and...
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New for 2017: voice search and mobile optimization checklist for attorneys
Voice search is no longer a novelty. Increasingly, people are using personal assistants like Siri and Google Assistant to ask questions and perform basic searches. In May of 2016, approximately 20...
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10 things you can do now to boost your legal marketing
Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign....
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The future of law firm keyword research
Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are...
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Attorney marketing and the death of the desktop
Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the...
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7 Ways to reduce web page bounce rates
A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could...
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5 tips for creating effective law firm video ads
Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come...
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How to gain and maintain trust in your firm’s website
Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not...
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What is Google looking for in a mobile webpage?
Five months ago, Google rattled the nerves of webmasters everywhere with its widely-publicized mobile algorithm update. The effects of the change were not immediately apparent; in the weeks following...
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9 characteristics of a good attorney website
The qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an...
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How Long-form content can boost your firm’s visibility
The idea of publishing long articles seems to fly in the face of conventional marketing wisdom. People, we are told, have short attention spans. Content should be bite-sized and concise. Otherwise, you...
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The beauty of simplicity: How to be heard in an oversaturated market
One piece of advice included in almost all articles about branding and design is this: simplify everything. Reduce noise and clutter in your design, distill content down to is essence and stop trying...
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Google’s RankBrain brings machine learning to search results
Last week Google revealed it has been using RankBrain, a machine learning process, to help return results for a large number of search queries. Google began a slow, quiet rollout of the update in early...
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5 ways to use storytelling to enhance website effectiveness
Storytelling is integral to branding, marketing and design. Stories are compelling, and they move people to act in a way that raw data cannot. The psychology of stories Marketers have long made the...
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Link building for law firms: tips for creating linkable content
Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of "link building is dead" have rung out across the SEO...
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What law firms can learn about mobile search from Google’s latest quality...
In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google's standards for quality content and website reputation, as...
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Study provides insight into what Google is looking for in a quality page
A recently published study performed by Backlinko provides insight into the correlation between several page factors and their effects on search engine results. Backlinko looked at a comprehensive...
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Dump these five overused legal marketing phrases
Lawyers must communicate with a diverse array of people in order to run a successful practice. Each audience, from judges to colleagues to prospective clients, has a different perspective, and...
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