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Google updates its mobile algorithm: how your firm can stay on top
In February of 2015, Google made waves in the SEO community by announcing a major algorithm update before rolling it out. The change, which went into effect two months later in April, expanded Google’s...
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HTTPS is taking over Google search results: Are law firms keeping up?
It’s been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that...
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Four common misunderstandings about attorney website design (and how to fix...
It happens to the best attorneys, designers and marketers. You embark upon creating a website together. You brainstorm, you prototype, you test, and you build what you believe to be a great new...
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5 ways to beat boring website copy
Law firm marketing content does not have to be dull. Certainly, producing dry, stock legal marketing copy is easy — just look at almost any website or brochure, take a couple of notes and copy like a...
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Worth 1000: Is your photography supporting your firm’s voice?
If your law firm’s name was not mentioned somewhere in your articles, on your website or on your advertisements, could people identify the material as coming from you? If a potential client came across...
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Google’s Labor Day Weekend Update is a Big Win for Keyword Stuffers
While the number of algorithm changes so far in 2016 has been lower than average, several no-name updates have stormed through Google’s search results, disrupting top-page standard bearers. In May,...
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How lawyers can take advantage of new trends in video advertising
The demand for online video content from publishers and consumers has been growing steadily for years. In the United states, 78 percent of internet users say they watch online video. In July of 2006, a...
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Google Penguin 4.0 is live and running in real-time
Google revealed today that it has rolled out Penguin 4.0, the first confirmed Penguin update in nearly two years. Google’s announcement of the long-awaited release confirms what many in the SEO...
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How to make email work for your law firm
With all the hype surrounding social media and content marketing, email seems like a dinosaur. However, the use of email as a marketing tool is actually on the rise. What is causing this trend? Email...
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How law firms can take advantage of evergreen content
The pressure to constantly produce fresh content is turning many businesses into would-be publishers. Apparel retailers offer tips on clothing fit and accessories. Outdoor outfitters provide resources...
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5 tips for writing effective practice area page content
Your practice area pages have a lot of heavy lifting to do. A practice area page may be the first and only page a visitor sees on your website. It should be informative, interesting and speak to the...
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Overcome these top marketing obstacles facing lawyers in 2017
Marketing is a constantly changing practice. What may work one year or even one month may not work the next. What may help one law firm may harm another. For firms of any size, finding the right...
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Insights from BrightLocal’s 2016 Local Consumer Review Survey
For six years, BrightLocal has been surveying consumers to better understand how they evaluate local businesses and make purchasing decisions. This year’s survey assesses how consumers interpret and...
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Six ways to set your firm apart in 2017
The beginning of the year provides time for both reflection and renewal. The season invites us to look inward and consider our goals for our personal and professional lives. Here is a new year’s...
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Developing trustworthiness in a post-truth era
Most people know that false information runs free on the internet. However, revelations about the sheer volume of misinformation, and the cultural influence of fake news specifically, have shocked and...
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New for 2017: voice search and mobile optimization checklist for attorneys
Voice search is no longer a novelty. Increasingly, people are using personal assistants like Siri and Google Assistant to ask questions and perform basic searches. In May of 2016, approximately 20...
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10 things you can do now to boost your legal marketing
Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign....
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The future of law firm keyword research
Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are...
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Attorney marketing and the death of the desktop
Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the...
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7 Ways to reduce web page bounce rates
A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could...
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