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5 tips for creating effective law firm video ads
Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come...
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How to gain and maintain trust in your firm’s website
Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not...
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What is Google looking for in a mobile webpage?
Five months ago, Google rattled the nerves of webmasters everywhere with its widely-publicized mobile algorithm update. The effects of the change were not immediately apparent; in the weeks following...
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9 characteristics of a good attorney website
The qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an...
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How Long-form content can boost your firm’s visibility
The idea of publishing long articles seems to fly in the face of conventional marketing wisdom. People, we are told, have short attention spans. Content should be bite-sized and concise. Otherwise, you...
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The beauty of simplicity: How to be heard in an oversaturated market
One piece of advice included in almost all articles about branding and design is this: simplify everything. Reduce noise and clutter in your design, distill content down to is essence and stop trying...
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Google’s RankBrain brings machine learning to search results
Last week Google revealed it has been using RankBrain, a machine learning process, to help return results for a large number of search queries. Google began a slow, quiet rollout of the update in early...
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5 ways to use storytelling to enhance website effectiveness
Storytelling is integral to branding, marketing and design. Stories are compelling, and they move people to act in a way that raw data cannot. The psychology of stories Marketers have long made the...
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Link building for law firms: tips for creating linkable content
Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of "link building is dead" have rung out across the SEO...
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What law firms can learn about mobile search from Google’s latest quality...
In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google's standards for quality content and website reputation, as...
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Study provides insight into what Google is looking for in a quality page
A recently published study performed by Backlinko provides insight into the correlation between several page factors and their effects on search engine results. Backlinko looked at a comprehensive...
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Dump these five overused legal marketing phrases
Lawyers must communicate with a diverse array of people in order to run a successful practice. Each audience, from judges to colleagues to prospective clients, has a different perspective, and...
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